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Anti-aging Hot Spring Water from Noto Peninsula
"I recommend Noto" Takuya Horiuchi, president Global Waters K.K. at Noto's bottling site
It has been known by the locals that an hot spring water in inner part Noto peninsula has anti-oxidation effect that relates to anti-aging of human beings. Lack of scientific data called for analysis of its anti-oxidation ability, which was recently conducted by Professor Ookubo at Tohoku University.
It is widely known that "active oxygen" if occurs excessively is one of causes of the life habit illness e.g., the damage of cell of the blood vessel and the internal organs, and the experiments analysed and compared abilities of anti-oxidation between local tap water and the hot spring water. The result remarkably revealed the difference between the two, showing the great ability of the hot spring water to limit adversarial oxidation incomparable with tap water's.
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【新聞】輪島の温泉水に抗酸化作用

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Noto, Hot Spring Water beyond Alkali
Noto is the alkaline hot spring water. A number of Japanese hot spring water known as good for anti-aging show relatively high pH degrees or alkali, and Noto also is alkali water with pH of 8.5. Alkali, however, is not only the element. Mineral composition of Noto is another notable point whereas natural minerals are ideally balanced making it close to inner liquid of human bodies. Containing certain level of sodium and other vital minerals (hence it tastes little bit salty), it helps keep optimal osmotic pressure within one's body. Noto is also suitable for hydration or water loading when sweated, as it replenishes inner moisture more effectively than pure water as Noto's minerals supplements lost salts and minerals in sweat. |
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【温泉分析書】

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Recommended Use
For anti-aging: Well mineralized and high-alkali hot spring water, Noto, is recommendable for those keen to keep health and youth by tackling excessive active oxygen.
For effective hydration: Noto's mineral composition and osmotic pressure is suitable for quick and effective hydration.